The Bundle That Lifted AOV 38% in 30 Days

Bundling is the fastest lever we have for AOV, but only when the bundle solves a real job. Here's the test that added 38% to our average order in a month.

The setup

We paired our hero product with two accessories customers were already buying separately, then priced the bundle 12% below the sum of its parts.

Why it worked

The discount felt generous, but the bundle's blended margin was actually higher than the hero alone because the accessories carried more headroom.

The playbook

• Bundle items people already buy together.
• Discount the bundle, but protect blended margin.
• Make the bundle the default, not an upsell afterthought.